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Why have I been asked to verify my identity?

If you are a new user to our website uploading an advert for sale in pet categories, our Trust & Safety Team might request you to verify your identity. The identity checks is part of our stringent safeguarding practices to ensure that we fulfil our promise of a zero tolerance approach to fraud, unethical sale of animals and puppy farming. 

While we understand that it may be an inconvenience to go through an identity check, we would like to highlight that the identity verification is a free service which provides you with extra credibility in the eyes of the user you are communicating with. We are proud to be the website of choice for respectable breeders which comply to our strict enforcement of our listing rules to ensure that animal welfare standards are met.

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